Who are we?
Leaders in Technology Enabled Digital Transformation Driving Value Across Industries
Joe and Yvonne have the experience, vision and passion to advise and assist organizations on their technology enabled journeys. They have a proven track record of delivering business value over decades
Former Gartner Executive Partners and Leaders
They were instrumental in building the Technology Leadership Advisory Practices for Gartner, providing their advice and guidance to the clients’ Senior Executives whilst providing organizational leadership to drive business growth
Experts in Applied Data Management and Governance
They have a combination of technical expertise, managerial skills and a deep understanding of the legal and regulatory frameworks related to data. They specialize in how organizations generate business value from data and are frequent speakers on this topic at industry conferences.
AI natives from LISP to generative AI and Machine Learning
During their careers their experience has spanned a broad spectrum of AI technologies. Their AI focus is business outcome driven, incorporating AI policy and governance guidance to ensure ethical use of generative AI

Your Partners

Joe Farrugia
Founder
Accomplished AI & Data Executive Coach and Board Advisor with success creating and scaling IT Research and Advisory Business Units. Delivers value to clients, solve challenging and strategic problems while creating culture of learning and continuous improvement. Practices ethical, principle-centered Leadership. Extensive experience coaching and advising CIOs, CDOs and CISOs on how to drive Business Outcomes
Yvonne Hyland
Founder
Advisor, investor, board member and speaker at the forefront of the global technology industry. Experience spanning from startups to Fortune 100 companies. Focused on Driving business value by bridging the gap between technology and meeting, or exceeding, business goals.


Ilima Mathews
Engagement Manager
With over 15 years of experience in operations and management, Ilima is a seasoned professional who has transitioned from a successful career in operations leadership to an engagement manager role with ProceedAI, an innovative AI consulting firm. Known for her strategic mindset, strong organizational skills, and exceptional communication abilities, Ilima is a key asset to the company's client engagement and project management efforts.
Lucy Tancredi
AI Advisor
AI advisor, board member, and technology leader with nearly 30 years of experience driving innovation and business value. Founder of Dicentra AI, helping businesses navigate the evolving AI landscape. Former SVP at FactSet, leading global AI and strategic technology initiatives to enhance competitive advantage and operational efficiency. Passionate about ethical AI, STEM advocacy, and mentoring the next generation of tech leaders. MIT Computer Science graduate with a Master’s in Education from Harvard.


Salena Accardo
Executive
Salena is a global business leader specializing in digital transformation, strategic partnerships, and business expansion. She has driven profitability and growth for Fortune 10 companies, including AIG’s digital overhaul, which enabled Corebridge Financial’s (NYSE: CRBG) launch, and an eCommerce expansion that led to a multi-million dollar exit to Home Depot (NYSE: HD). With deep expertise in content and collaboration technologies, she has shaped product roadmaps for top software firms, fostering digitally connected communities.